PAYPAL
SENIOR PRODUCT MANAGER

It may be a bit of a surprise to see a big corporate company on my resume after 10 years of startups. PayPal offered me the opportunity to build a product from the ground up with a 9M person audience. Who would say no to that after building and growing products that started with zero users?

At PayPal I spearheaded the 0-1 development and launch of the aforementioned product: PayPal Business Profiles. I conducted competitive benchmarking and customer research to define product strategy and requirements, resulting in a unique value proposition for bespoke sellers to build trust with buyers and sell more with PayPal.

I collaborated with cross-functional teams of 15 engineers and 3 UX to build and test PayPal Business Profiles. I also worked with commercial, finance, and GTM teams to develop strategy for this net-new product launch with a forecasted $60M revenue.

I owned the long-term product roadmap and prioritized features based on customer feedback and market trends, ensuring continuous product improvement post-launch.

I also learned how to work in a corporate setting. People say “synergy” a lot less often than I expected.

Since June 2023

Sesh
Growth product manager

I joined Sesh as the first marketing hire to build out our GTM strategy, but ultimately moved to product management as that’s where I could make the biggest impact. I partnered with Zoom to launch in their marketplace, increasing signups by 369% month over month. I launched Sesh on Product Hunt, getting the #2 product of the day. I launched our advertising, our blog, and our website.

I built out our 2023 roadmap, working closely with product and engineering to push product changes geared towards onboarding and retention. I led the change of our pricing model from free trial to freemium, immediately increasing MRR by 27%.

Here is a video I made for Sesh.

Sesh decided to shut down in May 2023.

March 2022 - May 2023

ordermetrics
vp growth

I joined OrderMetrics as the first marketing hire to build out our team and GTM strategy. To begin, I set up analytics and our data systems to track marketing efforts. I set up our marketing operations systems. (HubSpot, SmartLook, Zapier, Unbounce, GA) I created our personas while doing customer interviews, and then tested those personas with paid marketing channels. I set up the growth strategy for Q1 2022 in pursuit a of content, community, paid media, and product led growth.

OrderMetrics decided to shut down shortly after I joined.

September 2021-February 2022

Engage by trueaccord
head of growth

I was the first growth hire of Engage and responsible for both creation and execution of the growth strategy. I worked with stakeholders of the parent company to create a free acquisition pipeline through their website and emails, reaching hundreds of thousands of users per month. After setting up a steady supply of growth, I moved onto more traditional forms of digital marketing with paid advertising, email marketing, product optimization, and partnerships. I grew new acquisition by 27% week over week starting February 2021. I also created landing pages that convert at 46% (from visit to signup). I set up HubSpot, Google Analytics, and growth dashboards to track our success and continue to optimize the growth funnel as we explored new channels.

Nov 2020 - Sept 2021

Magic, Inc.
Product Manager

When I started at Magic, I was the first growth hire, and they had only previously dabbled in marketing. I created a marketing strategy, developed personas, tackled channel marketing, and installed analytics across the site and app. I achieved 1,500 monthly app downloads in my first quarter (500 above our original goal). I created landing pages that had a click through rate of 20%. 

After setting up the structure for growth, I moved over to product to experience the life of a product manager. This was a new undertaking for me, and has challenged me to grow and think in a different way. Using a growth-first mindset, I lead the team to release new features specifically focused on conversion. I have been deeply focused on the onboarding funnel and providing the user with the best first experience to increase sales and ultimately retention.

August 2019- October 2020

Selz
Head of Growth

I was the first growth hire at Selz, an ecommerce platform, and I’m extremely proud of what I accomplished in my two and half years there. As Head of Growth, I hired a team of 6 brilliant colleagues, some of whom I still work with regularly. We grew the blog’s (founderu.selz.com) weekly unique visitors by 6% week over week. I grew the email list to 150k subscribers, with a readership of 30% opens weekly. I formed a sales team that averaged a 20% conversion rate. 

I built our growth strategy from the ground up, focusing on user acquisition through content, email marketing, sales, SEO, ads, customer engagement, and affiliates. I managed a $100k monthly marketing budget and a $50k ad spend budget. I was given a lot of space to experiment, allowing me to hone my strategic skills, which gives me the unique opportunity to say “I’ve tried that before.”

Selz sold to Amazon.

July 2016 - October 2018

Freelance Consulting

It was important for me to take some time to find the right position at the right company, so I spent a few months working as a consultant for smaller startups needing help in specific areas. 

I set up Facebook ads, tracking, and an email system for an African money transferring business. I achieved a $4 cost of acquisition for Facebook Ads, one of my finest CACs.

I worked on business development for a dunning company focusing on failed payments. I formed partnerships with payment providers and worked on co-marketing with them. As it turns out, biz-dev is not my strong suit. I love people, but not asking for things.

I even worked at a motorcycle dealership over the summer to learn in-person sales (definitely not to spend the summer riding motorcycles).

October 2018 - August 2019

Uproar Group
Senior Marketing SpecialisT

Uproar was the first and only agency I’ve worked at. I had the unique experience of working directly underneath the CEO, CMO, and CTO, which allowed me to learn, well, everything. I worked on client relationships and reporting. I learned how to write a sales page that converts. I learned how to build a website on WordPress. I learned that my favorite email program is Activecampaign (which I still use to this day). I learned not to drink too much matcha. I focused heavily on health and wellness brands, which gave me my first look into ecommerce and selling physical and digital products.

October 2015 - July 2016

HouseCall Pro
Associate Marketing Manager

My second startup - my first real marketing job. I look back on HouseCall Pro fondly as the job that launched my marketing career, and allowed me to learn marketing at the speed of 20x because, ya know, startup life. 

I was the second hire at HouseCall Pro. While there, we made a remarkable pivot from B2C to B2B, which ultimately led to a successful A Round. We increased customer signups 75% month over month during a 5 month period. We maintained a 40% customer acquisition rate with platform revenue reaching $3 million during my time there. This is where I first learned Facebook Ads, email marketing, user acquisition, product marketing, and how to successfully pivot in 13 days (ask me about that story). Working at HouseCall was the equivalent of getting a marketing degree in 1.5 years. 

January 2014 - May 2015